Systems
New SMTP Email Authentications May Stop SPAM
OK, I admit that these ideas will probably not "cure" SPAM, but they are likely to curb it and will be a…
Part of the
network
network
IAB Study Finds Contextual Advertising Effective At Branding
A study conducted by Nielsen//Netratings and IAB has found that high-ranking advertisements on SERPs can be an effective tool for branding products. IAB commissioned N//N to conduct the survey, called the Internet Search Brand Effectiveness Research.
Now is the Time to Start Thinking About Income Management
At some point in each of our lives, we will be faced with a situation whereby we will have to provide for and manage our own income. For some people this happens sooner than it does for others. The self-employed, the disabled or those who are unfortunate to be laid off know what income management is all about. But for the majority, income management is…
Google and Click Potential
Earlier this week in WebProWorld, Rich made a post concerning research recently released by AtlasDMT. The goal of the study was to provide some metrics on the actual impact and value of paid placement listings by their rank or position. While most would rightly expect that a higher positioned placement would outperform a lower position, the results of the AtlasDMT research yielded some fairly surprising…
Are You Losing Sales Because Of Your Email Link?
I don't know about you, but I get dozens of emails daily with completely blank subject lines. The vast majority contain viruses or spam messages, and due to an overloaded inbox and the impracticality of going through each message individually, I tend to delete these suspects automatically en masse, in the same way that I delete other messages containing subject lines that scream spam.
One-Product Sales Sites: Avoid These Top Blunders
One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common…
