Are You Marketing Backwards?

Double listings at Google

Have you ever searched for something on Google and noticed that a website has a double listing - a main listing and a second listing indented - and wondered "Why?" And then wondered, "How?"

Boost Your Selling Power with Your Call-to-Action Phrases

Look at your marketing material. Now, is there something missing? If you're missing a phrase or paragraph requesting your customer's business, your copy is lacking an essential component. You can't assume that your customers will know why they should act, how they should, or when they should act.