What Your Consultant Wants You to Know (but you never ask)

I've been both a CEO and a consultant, so I've seen from both perspectives what goes right and what goes wrong when a consultant comes in to a company. Generally the CEO or the manager who hires the consultant tells the consultant what he or she wants. Often the manager is frustrated with something that is happening at the company and expects the consultant will…

PR Web Unveils SEO-PR

PR Web, a leader in global news and press release distribution, unveiled a new platform of advanced search engine promotion services. This new platform offers search engine marketing firms and their clients help optimizing, distributing, and tracking press releases from SEO-PR, a pioneer in optimizing news releases for news search engines.

Not Everyone is Worth Supporting

Support costs money. Some customers are worth supporting because they are, or have the capacity to be, profitable. Some customers are not worth supporting because the cost of supporting them is greater than the profit that can be made from them. Differentiating between profitable and unprofitable customers is a critical skill.

Reciprocal Link Scams

Reciprocal link scams are on the rise. It is no secret that most search engines count the quantity and quality of incoming links to a website when deciding how to rank it. In fact some give weight to the ratio of incoming links versus outbound links. This has lead some webmasters to use some unscrupulous tactics in order to inflate their search engine rankings at…

The Definitive Link Building Strategy

If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.