Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the results are ranked by the search engine’s computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising.

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