Jimmy Wales Talks Consumer-Generated Content At ad:tech

ad:tech San Francisco kicked off today, and Wikipedia founder Jimmy Wales was present to give the opening keynote presentation.  His speech was called "Wikipedia, Wikia, and the Future of Consumer Generated Content," and it nicely complemented an introduction by Drew Ianni on the state of the overall industry.

FTC to Regulate Blogs and Social Media?

The Federal Trade Commission plans to begin regulating blogs and social media. While they're getting tougher on results-based advertising, they are also looking at going after blogs and social media users who portray products they're promoting in a less than accurate light. AdAge explains:

Hosting Company Defends Hiring Twitter Hacker

The seventeen-year-old hacker who gave Twitter a busy weekend earlier in the month was subsequently hired by hosting company exqSoft Solutions, a reward that may have inspired further bad behavior.

Surveying The Mobile Landscape

In the ad:tech  MobileMix keynote session "Surveying the Mobile Landscape in 2009," Mike Wehrs, president and CEO of the Mobile Marketing Association, offered his views on the mobile industry.

Google Improves Search-Based Keyword Tool

Back in November Google introduced a new keyword tool called simply Search-based Keyword Tool that enables paid search advertisers to see what keywords they may be missing out on based on searches that are leading to your site. Today Google has announced wider availability and some improvements to the tool.