Ask Brings Back Jeeves

The search engine formerly known as Ask Jeeves, which has more recently gone by Ask.com has decided to bring the beloved butler back, at least in the UK (though his look is slightly updated). The company says that it knows from research that customers "love Jeeves and strongly associate him with providing answers. " If you ask Jeeeves why he's back, he'll tell you:

The Oprah Effect On Twitter

Everybody knows the quickest path to national sensation is through Oprah Winfrey’s talk show. Become one of her favorite things or favorite books and that favor transforms into a golden ticket. But what effect would she have on Twitter? After all, it’s not bath lotion or a slimming pair of mom jeans.

Microsoft, Mayo Clinic Partner On Health Records Tool

The Mayo Clinic has partnered with Microsoft to launch a free online tool that allows people to manage their medical information on the Web. The application called the "Mayo Clinic Health Manager" allows users to organize health information for multiple family members, access information from one location, and proactively manage their health.

Microsoft Throwing Another Log Onto the Brand Fire

Here we go again with the whirlwind of search engine brands from Microsoft. Joseph Tartakoff with paidContent.org is reporting that Microsoft has trademarked what appears to be a new brand name of an upcoming mobile search engine. And that name is "Sift." He writes: