Integrating Social Media with Email Marketing

A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year. The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John's. Each of these has been successful in their efforts…

Advertising And Social Media

In the keynote presentation "The State of the Industry (Presented by the IAB)" the panel discussed a variety of topics. Coverage of the ad:tech San Francisco conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week.  Moderator: Randall Rothenberg, President and CEO, IAB

Getting More Blog Readers and Twitter Followers

Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.

Hulu CEO Talks Advertising and the Hulu Formula

Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising and of course his site Hulu, which has taken the online video world by storm. Coverage of the ad:tech San Francisco conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week.