Classified Ads – What Works & What Doesnt
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?
Brand Your Consulting Brilliance
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as “the ultimate driving machine,” “don’t leave home without it,” and “just do it.” Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered “brand brilliance.” Brand your consulting brilliance because the future of your business depends on it.
The Second Job Interview – What to Expect
Good news! You’ve been invited back for a second interview (or a third or fourth). But, you feel that you’ve already covered everything in the first interview? How will this interview be different from the first? How do you prepare for the second round?
Finding Keywords the will Explode Traffic
I’m number one! Yup, I’m number one for a bunch of keywords. I’ll bet your site is too.
Exclusive Yahoo Interview pt.1
Chris and I just spent an hour talking with Yahoo’s Ken Norton and Grace Chan in a private meeting room in Yahoo’s little purple booth, here at the Search Engine Strategies Conference. This is news to me, but I learned at this conference that Yahoo’s official color is purple. In fact, Ken and Grace revealed a little known fact that the only reason the Yahoo! Logo is red is because they couldn’t find a shade of purple that looked right. Yahoo’s new branding strategy includes a deep purple background with the Yahoo! logo clearly contrasting in strong white letters. The company has also been sending promotions people from San Francisco to this conference wearing huge purple jumpsuits – which, I’ve heard, are uncomfortably warm.
How to increase the ROI on your PPC campaigns
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
How To Become A True CCNA
I’ve worked my way from the CCNA to the CCIE, and along the way I’ve conducted job interviews and casual conversations with dozens of CCNAs and CCNA candidates. Believe me, people who “sneak by” the CCNA exam by braindumps, memorization, and never touching a router or switch are QUICKLY found out in job interviews and on the job.
TrafficLeader Expands Natural Search Engine Optimization Services
TrafficLeader, search engine marketing services provider, today unveiled an exfpanded set of services focused on the internet search engine optimization (SEO) and introduced its new Web site.
Increase in Customer Sales = Increase in Customer Service
One of the most popular questions asked in online business forums or even by my customers and subscribers is this :
DoubleClick Unveils SiteAdvance 3.0
Today DoubleClick, online marketing and advertising provider, launched SiteAdvanceSM 3.0, an updated version of its web analytics solution. The new version of SiteAdvance features a new user interface, an executive dashboard feature, an ad hoc query tool with customized reporting and new conversion metrics for traffic driving reports.