Measuring Online Ad Effectiveness, 2004
Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker’s Rule, that half the money spent on advertising is wasted, but no one is certain which half, is becoming outmoded, because when it comes to Internet advertising, everything can be measured.
ECM Solution Utilizes Embedded Search Technology
Interwoven has embedded Verity search technology into its newest version of Interwoven TeamSite software.
The Geo-Google Threat, 2004
Research and Markets has added The Geo-Google Threat, 2004 to their offering. While growing 174% to more than $2.5 billion in 2003 paid search remains a largely national business used mostly by those who sell their products online.
Sender ID: The Next Wave in Email Protection
So what’s all this talk about “Sender ID” and what exactly does it mean to you as an email user? Sender ID is the convergence of Microsoft’s “Caller ID” and Meng Wong’s “Sender Policy Framework” (SPF).
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking — being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone’s excitement. Especially since these situations are not social events. It is easy to have one foot in the event and the other some place else. A major challenge for all networkers is to be there with both feet.
5 Lesser-Known Online Business Ideas
1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.
PR Where it Matters Most
What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?
Company Releases Federated Desktop Search Engine
Scientific Software released a new federated search engine for the desktop PC that is integrated into Microsoft Windows Explorer.
Mutual Funds: Morningstar Ratings and Fiduciary Grades
Morningstar now provides Fiduciary Grades on mutual funds. How does Morningstar determine these grades? How can mutual fund investors use these grades to better manage their portfolios?
SEMPO Survey on SEM Activities and Spending
The Search Engine Marketing Professional Organization (SEMPO) is launching a first-ever comprehensive survey to estimate the size of the North American advertiser spending on search engine marketing and critical trends in the burgeoning SEM sector.