Cybersquatting Goes Social
Cybersquatting is not a new problem on the web. People have been squatting on domains for years. The Anticybersquatting Consumer Protection Act defines cybersquatting as registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. And it’s on the rise…
What Separates a Blogger from a Journalist?
The New York Times is running an article looking at "hyperlocal" web sites as replacements to traditional newspapers. The catalyst for the concept is obviously the fact that some newspapers have been dying off, at least in print form.
Paid Search Down, Social Media Up in the UK
Research from Hitwise indicates that online retailers in the UK are seeing less traffic from paid search efforts and more from social networks. Paid search traffic has fallen over the last year – the percentage of all UK Internet visits to online retailers dropped from 10.1% in March ’08 to 8.9% in March ’09 according to Hitwise’s Robin Goad.
Applying Traditional Media Metrics To New Media
There used to be, just a few years ago, quite a chasm between traditional advertising and online advertising. That chasm is becoming more like a gap, especially as the Web grows to engulf all media and audiences fragment. The new question then isn’t how advertising on the Web and via traditional media differ, but what traditional media tools and knowledge can be applied online.
Integrating Social Media with Email Marketing
A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year.
The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John’s. Each of these has been successful in their efforts to include social media sites like Facebook, MySpace, Twitter, and Digg in their campaigns.
Are Brands Really the Solution to the Internet “Cesspool?”
In 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."
Advertising And Social Media
In the keynote presentation "The State of the Industry (Presented by the IAB)" the panel discussed a variety of topics.
Coverage of the ad:tech San Francisco conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Moderator:
Randall Rothenberg, President and CEO, IAB
Getting More Blog Readers and Twitter Followers
Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.
Hulu CEO Talks Advertising and the Hulu Formula
Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising and of course his site Hulu, which has taken the online video world by storm.
Coverage of the ad:tech San Francisco conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
New York Times Hemorrhaging Money
The New York Times Company released its earnings for the Q1 2009, and the situation doesn’t look good. If things keep going the way they’ve been going for the nation’s largest print news organizations, the news landscape in 2010 could look much, much different.