Throw Away Your Money on Search Engine Optimization
Search engine optimization consists of some relatively arcane issues that are not obvious to anyone. That I can be thankful for, I suppose, or I wouldn’t continue to be in demand as an SEO specialist. But why do clients throw money out the window with developers who don’t understand they are bulldozing down site naming structure and careful page architecture when they do a site redesign?
The Truth About Traffic Exchange Programs and Guaranteed Traffic
Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.
Common Sources of Financing for Small Business
The choice of financing is an important determinant of whether a product reaches the market, or whether an existing business can survive.
Non-conventional Enterprise Search
Search Cacher released its innovative ESA-series appliances, an integrated hardware/software enterprise search solution for Intranet and Internet deployment.
Getting Noticed by the Search Engines
You’ve got a web site; and you want to attract lots of people to visit it so you can grow your business. But you’re only getting a handful of visitors currently. What is the first thing to do to help people find your site?
10 Ways Entrepreneurs Shoot Themselves In The Foot
Entrepreneurs and their businesses have a tendency to ambush themselves when they aren’t looking. This affects how much revenue they can generate, how fast their business rises, and even if they survive after the first few years. If you feel there is a possibility you are getting in your way to success, review these elements to see if any of these items might apply.
Automate, Automate, Automate
The key to running a successful and efficient online business is to automate as much of your work as possible:
Measuring & Managing Visitor / Customer Retention, Part 2
Measuring Potential Value with LifeCycle Metrics
This whole potential value measurement issue is, of course, the big problem embedded in the preaching you hear on LifeTime Value, CRM, and these portfolio models of customer value. How do you deal with this whole “potential value” question, how do you actually measure it and act on it?
How Testimonials Can Kill Your Sales
What I’m about to reveal to you can be shocking. It may even turn your entire marketing education upside down…
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed – greatly increase the chances of success for their operation.