A Growing Voice

As a marketing consultant in London, I get a lot of blank, glazed looks when I talk about blogs, blogging, the blogosphere or even the much more respectable sounding Citizen's Media or the 5th estate. So I've written the article below to try and give (business) people a flavour of what's on offer.

2005: Year of the Corporate Blog

I've resisted the temptation so far to make a list of blog-related predictions for 2005. Everyone does lists and I'm sure what I might say wouldn't be that different from what I see many communicators and others saying.

How do you Define a Good Logo Design?

Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.

Isobar Acquires iProspect

Just this morning I was thinking to myself that iProspect had been keeping a low profile recently. Now we know why...