How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work

A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does…

Sun’s Partner Program Revenue Increase

Sun Microsystems announced that in fiscal year 2004, investments in the iForce Partner Program resulted in a year-over-year revenue percentage increase generated through its U.S. partner and reseller channels.

Website Usability Lessons Still To Learn

Via Boing Boing, I came across an interesting report on how people react to advertising when visiting websites. No prizes for guessing the most hated advertising technique - pop-up ads.

2004 – A Year of Search in Review

The past year will be remembered as the most interesting year in the history of search, that is until this time next year. 2004 witnessed the end of the search engine cold-war and the beginning of what is likely to be an intense rivalry between Google and MSN. It also showed a clear demarcation between who's hot and who's not in the business of search.