Android Set To Make Splash In China
As you probably know, China is the most populous country in the world, and it happens to be home to the biggest wireless market, too. Google might be on the edge of something huge, then, as there’s word that an Android-based phone will go on sale in China sometime next month.
Following The Purchase Path To Lower Acquisition Costs
The phrase “attribution model” may be a bit too industry-jargonish, and for those of us who remember parcels of information left over from late-night Psych-class cramming, “attribution” means something else entirely.
Online Brand Fraud Poses Challenge To Marketers
Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council.
The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud.
Study respondents said brand value, trust, integrity and reputation are being significantly damaged because of gray market knock-offs, phishing attacks, cyber squatting, email scams, trademark abuse and copyright/patent infringements.
Kids/Teens Drawn to Virtual Worlds, Not Marketers
What do you get when you cross a video-game with social networking? Virtual worlds – and they’re no joke, particularly with younger generations who are immersing themselves in increasing numbers.
Twitter’s Openness Extended to the Television
Over Memorial Day Weekend, there was a lot of buzz around the web regarding a Twitter TV show. Variety reported that Twitter had partnered with Reveille and Brillstein Entertainment to develop an unscripted show about ordinary people "on the trail of celebrities."
What’s Going on With CircuitCity.com?
Update 2: CircuitCity.com is back up and running.
Update: According to the Huffington Post, "Circuit City Stores Inc. hopes to sell its brand, trademarks and e-commerce business to Systemax Inc., the same company that purchased electronics retailer CompUSA’s intellectual property when it closed in 2008."
TV Still Video King, YouTube Still Hulu’s Daddy
According to Nielsen, almost 99 percent of the video watched in the US is on a television. That leaves 1.1 percent for the Internet, and 0.1 percent on mobile devices.
In fact, though video viewing online and on mobile is increasing dramatically, neither medium is taking away from TV. Americans are actually watching more TV than ever and just adding online viewing to their schedules.
That’s bad news for gyms, eh?
Social Media and Search Compliment Each Other
Murdok had a chat with Dana Todd of Newsforce, who talked about social media advertising and search. The two are impacting each other more than ever. What ways do you see social media and search impacting each other? Share your thoughts.
EFF Posts Gripe Site Legal Guide
Because copyright and trademark lawyers have had such itchy trigger fingers when it comes to issuing DMCA takedown notices, there’s a lot of confusion out there what exactly constitutes infringement, and what webmasters can and can’t do with intellectual property.
Part of the problem is that websites hosting other people’s content—YouTube, Blogger, eBay, etc.—remove the content at the slightest whiff of a DMCA notice to avoid trouble. This leads, of course, to abuse and to targets without any great recourse.
EBay Pressures Senate To Outlaw Minimum Pricing
eBay, Burlington Coat Factory, and the US Federal Trade Commission are pressuring the US Senate to pass a law banning vertical price-fixing, effectively overturning a 2007 Supreme Court decision.
Manufacturers and retailers actually call it vertical “retail price management” (RPM). The practice entails setting a minimum price retailers can sell specific items for. Remember last Christmas, when you spent hours online comparative shopping only to find out everybody who carried it was selling it for exactly the same price?