Top 10 TV Shows for Online Fan Engagement

Wetpaint has unveiled a new measurement tool for online engagement with TV shows, as opposed to simply monitoring viewership. It’s called the TV Fandex 100, and leverages data aggregated from multiple sources, which Wetpaint calls the most relevant, real-time, and reflective of fans’ passions. This includes a mixture of search, social media, and fansite activity supplementing Nielsen rankings.

iPhone vs gPhone: No Competition?

The iPhone comes out TOMORROW (6/19/2009)! But wait…when is the Google myTouch 3g releasing to public? Hype about the Google phone is virtually nonexistent.  Is it T-Mobile’s marketing ineptitude? Is it some production delay? Have there been bureaucratic pitfalls? We have no idea, but while everyone is foaming at the mouth over the latest iteration of the iPhone, news on it’s Android competition is conspicuously hard to come by.

Google Improves Flash Indexing Capabilities

Last year, Google began crawling and indexing Flash content, but now Google has announced that it can also index external resource loading. In other words, Google can index external content that loads within an SWF file, and associate it with that file, so that it will appear in search results.

For example, a site that loads something like this in Flash:

..might appear in a Google SERP like this:

10 Great Ways To Use Twitter To Your Business’s Advantage

Twitter is the latest web-centric communications service to explode onto the scene, and businesses have moved in rapidly. However, a little discretion goes a long way, as the users of "social" sites and services have demonstrated that they will stomach only so much commercialization of what they consider their personal space. As MySpace evolved from an upstart new kid on the block where everyone let everything "hang out" to a part of the Rupert Murdoch media empire, people who’d had enough began looking for other places. This influenced the rise of Facebook.

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