The Power Of Twitter
Two recent reports illustrate the power of Twitter in two important metrics—driving visits and purchasing power. Hitwise analyzes overall downstream traffic for Twitter, while NPD Group takes a look at downstream purchases generated by Twitter.
Transformers 2 is Huge for Online Ticket Sales
Online ticket vendor Fandango had a big day courtesy of the US release of Transformers 2: Revenge of the Fallen. The movie came out today, technically starting at midnight last night.
Mimic the Inauguration with New Facebook Offering
Facebook launched the Live Stream Box today, which is a feature that lets website owners and developers enable Facebook users to connect, share, and post updates in real-time as they witness events online. Think CNN’s Facebook integration from the Presidential Inauguration.
Yankees Fans Can Now Catch Games Online
Major League Baseball said today it is partnering with Cablevision and the New York Yankees cable network, YES, to offer live games online in the team’s local market.
"These agreements are an important part of our global effort to give fans greater access to our game," said Baseball Commissioner Allan H. (Bud) Selig.
Google Announces AdSense For Mobile Applications Beta
In many ways, Google is the company that AdSense built. It makes sense for Google to extend the advertising solution into new markets, then, and the company’s doing exactly that with its fresh AdSense for Mobile Applications beta.
Top CEOs Not Big On Social Media
ÜBERCEO is sharing the results of some research, indicating that social media is not much of a priority among Fortune 100 CEOs. In fact, it’s barely existent within their own practices.
Most of these CEOs are not twittering. They’re not on Facebook, or even on LinkedIn – the social network, which caters specifically to professional relationships. The study looked at Fortune’s 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog.
Ads Generating Interest, But Not Influence
Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.
Hitwise: Most Twitter Users Move On To Media Sites
Business-related Twitter success stories exist – there’s the tale of Dell bringing in about $3 million in sales, for example. But it seems that such stories may remain rare, as new Hitwise data suggests that Twitter users are much more interested in free online media than in spending money.
Within A Year, Facebook Triples Its Advertiser Base
I know you’re tired of hearing the same old “the economy is going down the tubes” sob story, so I brought you something different today—a company that’s actually increasing its advertiser base. And not just any company—a social media company (and you know how tough it is to really make money there—you know, other thank from VCs).
Google Wants the Web to Function Like a Magazine
Google has begun an initiative to help webmasters all over the web make their sites faster, and in turn make the entire web faster for everybody. This would reflect Google Co-founder Larry Page’s vision of people being about to surf the web as quickly as if they were flipping through the pages of a magazine.