Twitter Users Buy More Online Music
Active Twitter users are more engaged with online music and are more likely to make purchases than non-users of the microblogging service, according to a new report from the NPD Group.
"NPD’s latest music-acquisition study shows that there are segments of consumers who are more actively integrating Twitter as a key tool for communicating and networking," said Russ Crupnick, entertainment industry analyst for NPD.
Yahoo Talks Details of New Display Ads
As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for Murdok.
Chris Crum: Are there templates that support video and rich media?
Bing vs. Google – Side by Side
I have been making a conscious decision to use Bing as my default search for about 2 weeks now. We made a Bing video at this year’s SMX Advanced (where Bing was almost as buzzy as no-follow) so I was interested in the changes and wanted to take some time to see how Bing performed in the ‘real world’.
IT Innovation Limited By Economy
More than half (55%) of IT professionals say the economy has changed the role of IT and 51 percent say that budget limitations are the biggest barrier to their innovation, according to a new study released by Microsoft and conducted by Harris Interactive.
What Bing, Twitter, and Facebook Mean for SEO
Discover the impact of Bing, Twitter, and Facebook on SEO. Learn how these platforms shape modern search engine optimization strategies.
Google Analyzes Rich Media Ad Effectiveness
Google’s DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.
LinkedIn Tries New Way Of Connecting Companies, Users
When someone clicks on an ad, well . . . we all know he or she’s not exactly making a binding show of interest. When someone tries to read a 10,000-word nonfiction text document, on the other hand, he’s committing a fair amount of time to the author. So LinkedIn is implementing the somewhat clever idea of making white papers act as ads.
Online Shoppers Wary Of High Shipping Costs
Close to half (45%) of online shoppers have abandoned their carts multiple times in the past three weeks due to high shipping costs, security concerns and lack of convenience, according to a new survey released by PayPal and conducted by comScore.
High shipping costs was the most commonly given reason for cart abandonment with the average cost of abandoning U.S. shopping carts reaching $109. The survey found that providing shipping costs upfront might have led to 40 percent to complete the purchase.
Make Sure Friends Know Who You Are on Facebook
Facebook is now letting users have more than one name. This is especially helpful to those people who are actually known by more than one name, which is a fairly common occurrence.
Users can adjust their settings to display one alternate name in addition to their current name:
Biz Stone Talks About Driving Revenue For Twitter
With Facebook talking about reaching their lofty revenue goals for 2009 you would have to suspect that Twitter has to address the issue as well. Bloomberg reports today that Twitter is planning to show revenue in 2009 from clients like Dell, Whole Foods and Starbucks.