Reports Say Microsoft Could Be Selling Razorfish
When Microsoft acquired aQuantive in 2007, it wanted to bolster its ad network. Unfortunately, it also ended-up with a conflict of interest, as aQuantive came with Avenue A | Razorfish–an ad agency.
Online TV Brings In Ad Revenue
The online TV services of the four major U.S. networks, ABC, CBS, NBC and Fox, along with Hulu, accounted for a combined 53 percent of the ad-supported online TV market that generated $448 million in revenues in 2008, according to a new report by Screen Digest.
The remaining share of revenues was made up of the online video services of major sports leagues, video services from traditional online portals, and direct services from other major channel groups and content owners.
8 Tips for Combating Social Profile Spam
The way of the web has become very social, as you are more than likely aware. Fortunately, this makes for more widespread conversations about any and all issues that are deemed worthy of discussion by anyone on the Internet.
Unfortunately, it also opens up many pathways for abuse including spam, which can quickly turn a positive user experience into an ugly one.
Online Shopping Affected By Security Fears
The economy has not played a significant roll in the way people shop online, according to a new study released by McAfee and conducted by Harris Interactive.
Google Has Plenty of Competition
When we think of Google’s competitors, Yahoo and Microsoft often come immediately to mind. We think of other search engines. There’s no question that Google is (by far) dominating this space. What do you think Google’s greatest source of competition is? Share your thoughts.
Google Tests Ad Targeting According To Credit Score
Credit scores have long had major impacts on people’s lives; they’ve affected consumers’ options in terms of buying cars and houses, and sometimes, even in terms of securing jobs. And in the future, if Google has anything to say about it, they may influence what ads individuals see, too.
With the assistance of Compete and around two million consumers who opted into the project, Google’s apparently been interfacing lists of FICO scores with the Google Content Network. This has led to some impressive targeting opportunities.
YouTube Gets Serious About News
Over the weekend, YouTube made a couple news-oriented announcements. It would appear that the site is looking to become more of a resource for news content than ever before, and that means news from established publishers as well as amateurs.
Publishers Invited to Become YouTube Partners
Corporations Lag On Adopting Social Media
Social networking has increasingly become more visible in the workplace, and its functionality is being leveraged by companies globally, according to a new survey from Frost & Sullivan.
A majority (80%) of respondents said they personally use Web 2.0 technologies to connect and share with friends and family while at work. More than half (54%) said they use social media for professional purposes such as connecting with colleagues, generating leads, and working on projects.
Amazon Ends Relationship with North Carolina Affiliates
North Carolina residents who are Amazon Affiliates recently received an email telling them the company would be ending its relationships with them due to the North Carolina state legislature getting ready to, as Amazon puts it, "enact an unconstitutional tax collection scheme."
What the North Carolina government is proposing would apply sales tax to purchases made through online affiliates based in NC. It has not yet passed.
Facebook Up to Those Twittery Ways Again
Facebook is already the big boy of social networks, but it’s hard to shake the feeling that the company really feels threatened by Twitter. Just look at some of the things they’ve done in recent memory.