Study: Most People Go Online to Socialize
I probably don’t have to tell you that people are very interested in socializing online these days. New research from PR Agency Ruder Finn shows that 72% of people go online just to become part of a community.
If that’s not a testimonial for social media marketing, I don’t know what is. The agency’s research is actually a look at online behavior and user intent.
Online Publishers On Board For Bigger Ads
The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites.
The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages.
A total of 37 OPA member companies are making the units available, up from the 24 originally announced.
Getting the Media to Cover Your Business
Arketi Group has released findings of a study on how journalists use the Internet. The web provides a great many resources to both online and offline journalists. Here are some ways that most journalists use the web:
Amazon Kills Affiliate Program In Rhode Island
Amazon.com has killed another affiliates program due to proposed legislation that would force the company to collect and pay sales tax in Rhode Island.
The move comes less than a week after Amazon notified its affiliates in North Carolina it would be ending its program there due to similar proposed legislation.
Facebook Meets Google Checkout
Back in May, it was reported that Facebook was going to begin testing a payments system. This inevitably led to discussion about how Facebook might be preparing to take on products like PayPal and Google Checkout.
Yahoo Getting Rid of Maven Video Business
In February, 2008, Yahoo acquired Maven Networks for $160 million. Maven is a supplier of online video players and video advertising tools.
A year and a half later, Yahoo is already ditching it. The company has said that it is planning to "wind down its customer base."
U.S. IT Spending Set For Rebound
Growth in U.S. IT spending is expected to rebound in the fourth quarter of 2009, and 2010 is on track to bring a revival of IT buying in other markets as well, according to an updated forecast by Forrester Research.
Global spending on IT services by businesses and governments in 2009 are projected to decline by 10.6 percent, compared with a 3 percent decrease previously projected at the beginning of the year by Forrester.
Ads Convert Better on Bing Than on Live Search?
Online marketing firm the Search Agency says that based on analysis of its own accounts, Microsoft search ads appear to be performing better since Bing launched. The firm looked at the final three weeks of Live Search’s existence, and the first three of Bing’s.
Google TV Ads Go Broadway
Google announced today that it has entered a television advertising agreement with Broadway Systems. Apparently Broadway Systems announced this back on the 16th, but Google is talking about it today on the Traditional Media blog.
The Collaborators of the Global Mobile Industry
Today the Mobile Marketing Association (MMA) announced new members of its global board of directors and officers. If you are unfamiliar with the MMA, it is an organization that is made up of agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers, and other companies focused on the marketing with mobile devices.