Redbeacon from Former Googlers Takes Top Prize at Tech Conference

The 2009 TechCrunch 50 conference was held this week, and 50 start-ups each had a chance to make a presentation, and then the judges picked one grand-prize winner at the end of the whole thing to win $50,000.

The winner this year, was a company called Redbeacon, which just happens to have been founded by three ex-Googlers – Ethan Anderson, Yaron Binur, and Aaron Lee, who were product managers and engineers with the Internet giant.

More Marketers Focused On Digital Spending

More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second quarter survey by Round2 Communications.
Email marketing is one area where spending is set to increase with 40 percent of respondents planning to do so, while half expect their amount of spending to remain the same and just 10 percent plan a decrease.
Nearly a third (31.3%) of marketers plan to increase spending on interactive advertising while 52.1 percent say their investment will remain the same and 16.7 percent plan a decrease.

MySpace Opens Up Recommendation Engine

MySpace has announced an open source framework for "distributed computation," which is ultimately a recommendation engine. It’s called Qizmt, and it’s the feature the social network currently uses for its "People you may Know" feature.

"Qizmt can be used for many operations that require processing large amounts of data such as collaborative filtering for recommendations and analytics," explains MySpace COO Mike Jones.

Metacafe Rolls Out Video Game Hub

Video site Metacafe has launched a new video games hub featuring trailers, reviews, news, interviews and walkthroughs for popular video game releases.
"Online video is increasingly a primary source of entertainment for today’s consumers, so it’s important we showcase content in key entertainment categories – such as video games – about which people are passionate," said Erick Hachenburg, CEO of Metacafe.

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