Yes, Your Company Really Does Need A Blog

The term has become so common that most people don’t know that “blog” is a condensed version of “weblog.” It is not a new form of communication, by any means. People have been blogging since man began painting on cave walls, really; it’s just that the tools have changed and the definitions of writing styles have evolved a bit (but just a bit). When the Internet was still without its graphic interface, the World Wide Web, there were the bulletin boards and file-sharing services that allowed the distribution of text files.

Google Sites Gets New Image, Feed, and Template Features

Google has made it easier to insert Picasa Web Albums photos into Google Sites. They have added a photo option to the "insert menu."

In addition, users can upload photos directly to Picasa Web Albums from within Google Sites, using the "upload photo" tab in the insert dialog. It should be noted, however, that Google Apps users will not see the options, because Picasa Web Albums is not available in Google Apps.

10% of Display Ads in Major US Markets Locally Targeted

comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted.

"Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here’s a look at some additional numbers:

Digg Does it Again with Advertising

Digg has launched a new kind of ad called "Digg Content Ads," which the company describes as widgets that contain previous Digg homepage stories that are relevant to the industry or company being advertised.

To illustrate how this works, Digg provides an example of Adobe testing the concept with banners that utilize popular government-technology stories from Digg’s archive. This is illustrated below:

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