UFL Debuts Tonight, Partners with AOL

Football has been a common theme in the United States in search trends and traffic, as discussed recently. That has mainly been related to the National Football League and college football. However, a new league debuts tonight, and while it may not come close to achieving the amount of popularity of these other two, a fair amount of people will likely be searching for information about it tomorrow (and late tonight).

Bringing Targeted Content Together for Targeted Advertising

Yahoo is showing off a new advertising campaign it’s running for General Mills. A spokesperson for Yahoo tells Murdok it’s a "good example of how advertisers are turning to Yahoo for more than a typical search or display ad buy."
General Mills is targeting "boomers" with the campaign, which is themed around "vitality" and is a content-based program. It includes news content, as well as retirement, travel-related content, and games.

Local Search Usage Gains Slightly

The number of U.S. searches grew 31 percent across all media platforms between June 2008 and June 2009 (21.9 billion searches in June 2009), according to a new study by TMP Directional Marketing.
Search engines continue to be the main source for local business information. Local search sites increased slightly in usage, from 11 percent in 2008 to 12 percent in 2009. Also Internet yellow page sites gained ground as primary sources of local business information, from 19 percent usage last year to 21 percent this year.

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