WebProWorld

As part of Yahoo’s big "It’s Y!ou!" campaign, the company has started an initiative to let users contribute to the famous "Yahoo! Yodel". Yahoo has opened up what it calls the Yodel Studio. The aim is for people to personalize and reinterpret the yodel.

Online retailer FancyDress.com is hosting what it claims is "the world’s first interactive Twitter Séance or "Twéance" on October 30th – the day before Halloween.

The Twéance allows participants to nominate the names of their favorite "departed stars" along with a question they would like them to be asked by "renowned psychic medium Jayne Wallace." Participants are asked to simply tweet this to @tweance.

The AT Internet Institute conducted a study comparing investments in online marketing campaigns among France, Germany, Spain, and the United Kingdom. The firm’s findings are that the UK far exceeds the other three countries in this realm.

Update: MapQuest has now issued a pricing update on the official blog:

Let this be a lesson to us all: be careful who you poke on Facebook. The click of that button can get you arrested.

MySpace and Titan have partnered to launch a three-week joint promotion to bring MySpace users’ messages to over 300 digital screens in New York, Chicago, Philadelphia, Dublin, London, Liverpool, Manchester, Edinburgh, Glasgow, Leeds, and Birmingham. Titan is the largest transit advertising sales company in the US, and provides advertising on bus, rail, bulletins, telephone kiosks, and street banners.

Seems like just yesterday that the Telegraph was reporting that Twitter was considering the introduction of video tweets into its playbook (actually it was just yesterday). Interesting and scary thought all at once (honestly, do you need to actually see some of the folks who pass along their nuggets of 140 character wisdom?). So while it makes for a nice article and creates the some speculation, what was actually given to the folks at Mashable was even more important.

Overall satisfaction among smartphone owners has increased significantly over time as manufacturers continue to improve their offerings, according to a new report from J.D. Power and Associates.
Satisfaction among consumer smartphone owners has increased 14 index points (on a 1,000 point scale) from just six months ago, while satisfaction among business owners has increased by 43 index points from 2008 as these devices have become more stylish, customizable and user friendly.

SearchIgnite has released a report, which indicates that paid search spending in the United States was flat year-over-year in the third quarter, yet up 10% quarter-over-quarter. This comes largely from multi-channel retailers, who increased paid search spend by 40% in the quarter, according to the firm. This is despite flat conversion rates and average order value.

Google has announced that Arthur Levinson has resigned from the company’s Board of Directors. He has been on the board since April 2004.

Erich Schmidt, who considers him both a "good friend" and "valued colleague," had this to say: "Art has been a key part of Google’s success these past five years, offering unvarnished advice and vital counsel on every big issue and opportunity Google has faced. Though he leaves as a member of our Board, Art will always have a special place at Google."