Billable Rights of SEOs and Clients

The SEO has a right to receive payment from the client for the entire amount contracted. A contract is a contract is a contract. Don’t try to weasel out of it. The SEO has a right not to have to justify to the client payment due in terms of actual time spent on account unless payment is based on an hourly fee. Package priced contract fees are due regardless of time spent provided work outlined in the contract is performed.

WebSideStory’s Digital Marketing University

WebSideStory’s Digital Marketing University (DMU) is just around the corner in March – and I’m going to be teaching two classes this time. I’ll be doing a hands-on class on Functionalism – which I hope would be useful to almost any web analytics practitioner.

In addition, I’ll be doing a class on advanced Visitor Segmentation in Visual Science. That’s obviously a deep-dive class – and it should be a lot of fun.

Who Reads Your Terms of Service?

Unless you stick terms of service directly in front of people, and make important points extremely bold, people are not going to read them.

This was the whole point of a little experiment I helped Paul with over the last week, and the results are extremely conclusive. It is partially to do with the Krak.dk story I have written about in the past, but I think the results also paint a much broader picture.

Here is what I wrote before:-

Social Networks Finding Growth w/ APIs

Business Week is reporting plans by many social networking sites to open up their network to content developers, in an effort to grow their user base.

[Facebook], MySpace.com, LinkedIn, Friendster, and Google’s orkut are expected toopen their code to third-party developers this year as well-promising to kick off a spurt of innovation in social networking.

Why’s My Free eBook For Sale On Amazon?

Well-known marketing author, Seth Godin, doesn’t want you to buy his new book for sale on Amazon. First off, it’s not new. Godin published it in 2005. Second, he published it as an e-book and offered it for free download on his website.

So where did this $9.99 copy of Everyone’s an Expert (About Something) come from? It appears to be a company called BN Publishing, which has an eBay store as well. Godin’s book available in print form, distributed and promoted by Amazon, was news to him too.

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