CIPR: Social Media Guidelines

Last November, the UK’s Chartered Institute of Public Relations (CIPR) issued a call to action to the PR community inviting comment on a discussion paper about the opportunities and risks social media present in public relations practice. The CIPR’s plan was to incorporate it into the association’s code of conduct for members, following the public consultation.

Google Research: Conference and Hard Drives

The Google Research blog has announced they will be holding a conference on scalable systems on June 23 in Seattle. They’re soliciting speakers and offering free food, all in an effort to spread knowledge about systems that scale in order to handle big jobs for huge amounts of people.

Checking Your Navigation

If you’re like most companies, you spend a lot of time obsessing over your home page, but maybe not enough time on your destination pages. As a proponent of doing things wrong quickly, I don't recommend spending hours on each page trying to make it perfect. So, instead, what’s a quick way to check out the information architecture of those pages?

Using Paid SEO Tools instead of Free Ones

If you take a step back and look at it, the SEO industry is rather odd. SEO experts who are paid thousands of dollars by companies will also freely share tips, tricks, principles, pricing structures, and SEO advice.

Get Your Prospects to Read What You Want Them to

This is actually a great trick to get people reading exactly what you want them to notice the most in your web copy, literature, brochure, proposal, etc. People are too busy today to read every word of what you say (especially if they are being sold). If you overdo this little “highlight trick” … it won’t work! Here is how it work. ………. You highlight…