network
Earlier this month, I wrote about the increasing number of subscribers to this blog’s RSS feed with numbers exceeding 1,000 for the…
Dear Kalena... First - I have been a constant visitor to your blog and thanks for all the useful insights you share. Coming to my issue - we do PPC advertisements on Google. Our campaigns have been running fine for 2-3 years. Suddenly last week Google dropped 2 of our important keywords saying the 'quality' is not good and we have to increase our minimum…
Fox Interactive Media (FIM), a division of Rupert Murdoch's News Corp., has acquired interactive advertising-technology company Strategic Data Corp (SDC). SDC's system automatically optimizes the selection of creative for each impression to maximize profitability by combining sophisticated statistical and predictive algorithms, demographic and geographic segmentation, and performance tracking.
Spending on podcast advertising, to reach a specific niche audience, could touch $400 million by 2011 after reaching $80 million in 2006.
Google is well known for fighting the genericization of its trademark, and was especially incensed when Webster's and Oxford Dictionaries recently added "to google" to its list of verbs. While it's common for major companies to be sensitive about their trademark, a petition for cancellation of the Google trademark by a most notorious litigator was no doubt a burr under their saddle.
Much has been made of YouTube’s inability to keep pirated content off of its servers, a sticking point that has made the popular video-sharing site a very large target for media companies, especially since its highly publicized acquisition by Google in October of last year.
