Blackberry’s Social Media Marketing Mistakes

 Blackberry's recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended.  I actually love my Blackberry, but their entire "Share your Story" campaign just struck me as lacking in any of the lessons many other marketers have learned about Web 2.0 marketing and what works in social media.

Over Half of Irish Companies Fail Search

Press releases can be a great way to draw attention to your business. A well crafted piece with a catchy tag and good hook will get carried by many of the news organisations. And when that happens you can get some great coverage at little or no cost to your firm.

Broadband Delivered Via Power Lines?

There has been a lot of publicity surrounding Google and Earthlink’s efforts to bring municipal WiFi to the city of San Francisco. With both the political and logistical snags that the companies have encountered along the way, however, should we start looking for an alternative method for delivering broadband to the masses?

Yahoo, Eurosport To Create New “Powerhouse”

According to Yahoo and Eurosport, a new agreement between the companies will create “Europe’s leading online sports news and community sport site.” This Great and Magnificent Thing (which lacks a name at present) should come into existence in May, and rollout will initially be limited to the UK, Germany, and Italy. Don’t be turned off by that slightly overblown description. For a company to call…