Large Networks Add New Editorial Content Formats

Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. This editorial content creates value, builds trust and authority, and allows for a more profitable blend of content and advertisements.

Creating Value Then Profit

Shane, an attendee from the first Elite Retreat, posted about why it is not best to monetize a blog right out of the gate: So, your focus at the beginning has to be on attracting and retaining readers. You do that by having a great site, and nothing turns visitors off more than a brand new blog with just a handful of posts and ads…

Microsoft, Baidu Partner In China

MSN and Windows Live have chosen to try and gain the hearts and pageviews of China's growing Internet userbase by teaming their job search with Baidu's paid search ads.

Google Says

Google has gone to great lengths to defend free speech, and has protected a lot of questionable material (posted by users) on both Orkut and Blogger. It appears that Google draws the line at death threats, however, as a blog containing threats against a New Zealand politician was shut down this morning.