Seven Years In Search’s Tibet
The search landscape and how engines supplied results and paid links to other search engines has changed, as a once-chaotic environment of multiple sites has shaken out to one towering peak among them all.
Viacom And Joost, Something New To Watch
After squabbling with YouTube and demanding that they pull over 100,000 copyrighted videos two weeks ago Viacom has struck a deal with Internet television service Joost. Under the agreement, Viacom’s divisions including MTV Networks, BET Networks and Paramount pictures will provide programming on the Joost platform.
SES London: Touching Your Local Customers
Local search marketing tactics need to consider the needs of the desired customer base, and where they might go to satisfy those needs.
MyBlogLog Updates Features Due to Spammers
I feel bad for the guys at MyBlogLog. Ever since being acquired by Yahoo, they’ve not exactly had a comfy ride. Things escalated this weekend, with reports that spammers had found an exploit that allowed them to add themselves as "co-authors" on as many communities as they wished.
Quality Score Transparency
Excuse my giddiness, but it’s definitely addictive to look at your keyword quality scores. You could have guessed them before by the assigned minimum bids, but these are fun to look at anyway:
XML-RPC for Blog Comments
Fairly regularly in the blogosphere you hear people complaining about how few people reading their blog go the next step and leave a comment.
I recall that last year, Darren Rowse posted his "10 Techniques to Get More Comments on Your Blog", linking to a Jakob Nielsen study that found that
SES London: Getting The Most Out of Blogging/RSS
In the last few years the blogosphere has swelled, or evolved perhaps, from a loose and obscure collection of early adopters shooting from the hip into an all-encompassing theater of discourse. In this theater nowadays, your presence as a business professional is just short (very short) of required, but shooting from the hip, or half-arseing your online presence, is an enterprise best left to the MySpace drones.
SES London: Targeting Local Search
Murdok guest correspondent Debbie Harrison has provided us with more coverage of the Search Engine Strategies conference in London. Today’s coverage will focus on local search marketing.
Gmail Shines In Googler Video
Where does a major Internet company with a $143 billion market cap and millions of dollars in cash in the bank turn to when it’s time to create an ad campaign for Gmail? To its cube dwellers, of course.
Building Trusted Links Not Hard
Link Building Blog expounds a good way of increasing ranking. It suggests that getting links from trusted sites like .edu and .gov sites will help in useful link building.
The first step is obviously to search for links
Although there an tons of educational and government sites, a lot don’t link out. The key to getting these links is to find sites that link to your competitors because they will probably be willing to link to you. You can do this by using Yahoo.