The New Frontier: YouTube Optimization
Search engines have been around long enough for traffic-minded marketers to whittle down SEO and SEM to a near science – okay, an exact science sans the key algorithm variable. But what is known about optimizing video content on YouTube? Next to nothing, that’s what.
That doesn’t stop the especially enterprising from trying to figure it out before the traditional advertising companies do, though. As far as the SEM community goes, they may soon claim YouTube optimization (or video optimization if you prefer) as their inherent turf.
Joost Takes On YouTube in Viacom Deal
According to a story in the Wall Street Journal this morning (reg. required), entertainment colossus Viacom has signed a distribution deal with Joost, the peer-to-peer streaming television service that Janus Friis and Niklas Zennstrom started up with the billions they made selling Skype.
Wiki Champion or Wiki Bully?
The biggest challenge that most managers or work team leaders face when they decide to use a wiki is getting their coworkers to use it too. Some organizations have been extremely effective at getting mass participation on their wikis, others have simply failed altogether.
A Comic Book Community From MySpace
Social networking site MySpace has branched out into the world of comic books. Late last week MySpace launched MySpace Comic Book community, “a Place for Comic Books”.
MySpace Sending Spam?
I lived to see this day come to bear .. Myspace sending SPAM "member" emails, to an email address, that doesn’t exist (bliggy[at]bliggs.com), on one of my domains.
All the headers are legit, and the "member" email is sent to a "confirmed email". Go figure guys.
Link Buying and Link Development
I’ve recently been on a particularly aggressive link buying spree.
Although as a SEO I know buying links means buying some degree of placement on search engines, and Google is the main target.
However, I’m buying for informational sites – communities and blogs – with no real revenue streams.
So instead of trying to link bomb for money keywords, I’m trying to hit longtail search traffic, which may bring in much more targeted traffic – traffic either more likely to join a community or subscribe to a blog feed, or else click out via paid ads.
Instant Messages and Digg Spam
Have you ever submitted a story to a social site like Digg and then messaged a few of your friends through AIM and told them to vote for it? There is nothing wrong with this but they probably know what you are up to, here’s why.
Usually when users vote on stories, they go to the homepage of a site such as digg.com, roam around, and then vote on stories they like. But when you spam your AIM buddy list and get people to click on a direct link to a Digg story URL it shows up in Digg’s logs that they came directly to that URL.
SES London: Linkbait & When It’s Not
The link baiting season promised to be one of the highlights of SES London. With linkbait being one of the hottest contemporary SEO themes, the crowds filled the room to hear what the industry experts were going to share.
The widget as link bait
First up, Nick Wilson gave a good high level introduction to ‘viral link building’. Giving a passionate speech, Nick discussed widgets as the ultimate linkbait, and his observations were well worth hearing.
Heellloou Jason Calacanis
Analytics – Distributed or Centralized
Bella posted an interesting comment today – here – on my post about the opportunity for analytics in which she commented on Tom Davenport’s POV in Competing on Analytics.
Grabbing That Long Tail With Great Content
If you haven’t gotten the message yet that your website content needs to be as original and niche as possible for long-term search engine visibility, it’s time to get it and to hold on to it as you might the long tail as it pulls you along. But generating that extra searchable content isn’t a picnic, now is it?