Get A Clue, Viacom, Says Google
The media company wants to rewrite existing copyright laws to suit itself, Google has charged in response to Viacom’s op-ed piece in the Washington Post about the billion dollar copyright infringement lawsuit against YouTube.
Google Notebook Grows Up, Learns Languages
Yet another Google Labs product has made it into the real world; behold Google Notebook in its non-beta glory. The tool has gained the ability to “speak 17 other languages besides English,” but would-be users shouldn’t expect much in the way of additional improvements.
Get Email Marketing Right
If you’re doing email marketing, you really need to get it right. You need to start off on the right foot: around 80% of recipients will mark an email as spam based on subject line and sender alone, according to a survey conducted by the Email Sender and Provider Coalition. Trevor Hughes, executive director of the Email Sender and Provider Coalition, told ClickZ:
Google Files Patent For Targeting In-Game Ads
With its purchase of Adscape, Google sent a clear message that it was looking to establish an advertising presence in the worlds of both online and offline gaming. In a patent filing, the company outlines particular strategies that it is seeking to implement to gather specific information on gamers in order to tailor personalized advertising toward them.
UK Net Advertising Surpasses Print
Internet advertising is a big business in the UK, and according to a new report, it’s reached record proportions. Over 2 billion pounds – that’s about $3.95 billion – was spent in 2006, which represents a 41% increase over the previous year’s figures. Even more important is the fact that only $3.73 billion was spent on newspaper advertising.
Eisner Series To Premier On MySpace
My Space and former Walt Disney chief executive Michael Eisner have announced a partnership to premier "Prom Queen" on MySpace, an original mystery series produced by Eisner’s production studio Vuguru.
The show will accessible exclusively on MySpace twelve hours before being released on any other site.
Porn Domain Vote To Come Tomorrow
Officials of the Internet Corporation for Assigned Numbers and Names (ICANN) are becoming increasingly leery of adopting the “.xxx” domain for pornographic websites amid concerns from government officials, the porn industry itself and, oddly enough, many religious groups.
Kathy Sierra and Keeping it Positive
Like many, I’m far enough removed from this particular conference & blog orbit that I don’t really know that much about Kathy Sierra, or the motivations someone might have for writing noxious comments about her and threatening her.
On the strength of the belief that what has transpired has been an act of misogyny in the professional world, hundreds have sent supportive comments and have published supportive posts. To that, I want to add: hey guys, it’s OK to stand up against injustice (in support of anyone who is being dismissed or discriminated against) before the death threats kick in. But better late than never. To date, there are 1,165 supportive comments on her blog post about this matter.
Why Google’s Brand is Hurting its Offline Expansion Plans
When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google.
In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to negotiating deals with radio, TV and newspaper markets. As the NYT highlights, many traditional ad channels are very cautious, if not fearful, that Google will enter their space and devalue the existing offering.
SEM – The World’s Largest Popularity Contest
Currently, search engine marketing is best described by the phrase “popular.” This may change in the future, but right now, to rank in a competitive search term, you have to be popular; you know, like way back in high school where there was a division between the “cool kids” and everyone else.