Not Doing anything the 1st Day
This is part 6 of a 10 part series.
This is the sure sign of an analytical person: a person who just flat refuses to make a decision no matter how compelling the evidence is in favor of doing so. People like this are always the hardest to sell to, and they are often decision makers. Making a sale to such a person is completely different from making a sale to anybody else, and it is the trickiest process I know: but it can be done:
SEM’s Future: What WILL and WILL NOT Matter
The SEM Industry is rapidly changing, this includes the search engines (their SERP algorithms and spiders), SEO Tactics, and SEM Strategies. Off the top of my head I have come up with 5 things that WILL NOT matter in SEM in the future and 5 things that marketers should stay on top of.
Programming and Starting a Web 2.0 Company
If you do not have programming skills, but you have excellent business skills and a burning idea for a web 2.0 company? Outsourcing your code development might just be for you.
You’ll Never Be Paris Hilton…
Recently I was reading a book that a friend sent me (thanks Greg) and although it has absolutely nothing to do with the internet or marketing, it grabbed an open piece of mental Velcro.
The interesting bit of information was:
SEM – Beyond the Popularity Contest
In my last article I wrote about how search marketing is currently like a giant popularity contest. This begs the question of what’s going to come next as Google’s and the other engines’ algorithms keep evolving and take into account more and more data. What will this mean for search marketers?
Marketers – Must They Specialize?
I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there’s a counterpoint, too, when specialization gets out of control.
Bill makes the case for specialization in a straightforward way: "I submit that the über marketer who is expert in all the various forms of interactive marketing is someone who just doesn’t exist, or is very bad at a lot of things. An interactive jack of all trades, master of none, is not the person you want heading up your email marketing efforts."
Funding and Starting a Web 2.0 Company
There are three basic brands of funding for your new shiny web 2.0 company. Bootstrap, Angel and Venture Capitol. Which one you use really relies on your personality (how well you tolerate risk) and how deep your pockets are.
Bootstrapping
Google Reaches Out To Presidential Campaigns
Google is holding lectures giving tips to political and advocacy group consultants, showing them how to better use all of Google’s services in managing their messages. According to the Los Angeles Times, Google packed 80 consultants into a lecture hall earlier this month, and conducted an hourlong seminar showing:
Trackbacks – Are They Dying?
Steve Rubel at MicroPersuasion thinks trackbacks are dying. He cites tests of news trackback features at CNET and Yahoo that didn’t last as indicators that enthusiasm about trackback is waning.
Homme-Rock.com – SEO Review
Well I’ve been busy for a few weeks so haven’t had a chance to post much lately and on top of this I’ve had three submissions for SEO reviews over the past couple of weeks (yeh, posted back in December and no response and now there’s three of em in a short period – typical! ).