Another SEO Challenge, This Time for Godin
If you don’t know who Seth Godin is, you probably don’t read a lot of marketing blogs or marketing books. He’s authored about a dozen, including my personal favorite entitled “All Marketers Are Liars.” He’s spoken at Google and his blog was recently listed as the number 1 marketing blog in the world.
Ok, enough with his bio; one of his recent posts greatly disappointed me, because he apparently doesn’t understand SEO. After looking deeply at his blog, I was horrified to discover some major downfalls. So I’m going to make some claims, show some evidence and put forth a logical case against his view point and I’m even going to slam his article on SEO as naïve, ill-contrived and most importantly, encouraging of a very expensive mistake for business owners. I’ve got nothing personally against him, but when someone that public publishes something so ignorant concerning a large part of my profession, it warrants a strong response.
Microsoft Releases Deepfish for Windows Mobile
A prototype browser called Deepfish arrived for the Windows Mobile platform, stirring up opinions that Microsoft may be more than a little concerned about not owning the dominant browser on mobile phones.
Creating a Blog That Attracts the Right Links
I setup A LOT of blogs (5 so far this week) and many times it’s difficult for customers to get or understand is that one of the key components in a successful blog search marketing campaign is shaping a blog so that it attracts links automatically from other on-topic blogs and sites.
EBay Pirate Locked Down By DOJ
An Indiana man was sentenced to over two years in prison for selling over $700,000 worth of counterfeit software on eBay, the US Department of Justice announced.
Courtney Smith, 36, of Anderson, Ind., was sentenced in US District Court to 27 months in prison, a two-year supervised release, and will face fines and restitution in excess of $7,000. That’s a pretty stiff penalty considering he only made $4,000 from the sale of pirated Rockwell Automation software.
Google Looks To Improve Health Search
When searching for health information online, it’s hard to know what sites are trustworthy. Google has a system for marking authoritative results, but by the company’s own admission most users are unaware of how to interpret the indicators. So how can the experience of searching for health-related information be improved?
Marketing Minds Think It’s Great To Integrate
Call it the Minority Report effect on the advertising world, as the Association of Network Advertisers (ANA) has seized upon "Integrated Marketing Communications" as the top concern of some of the most senior marketing executives working today.
SkypePal Finally Makes its Appearance
At the mesh meetup we had at the Charlotte Room tonight, I ran into Jim Courtney of Skype Journal and he said he had just finished posting something interesting about the new Skype beta — and he was right.
All is Fair in Love, War & Journalism
The relationship between a reporter and a company he (or she) is trying to write about is… well, complicated.
In some cases, it’s like two hostile nations trying to meet at Camp David, with each side compiling as much information — secret and otherwise — about their adversary, and each side trying to read between the lines to find out what the other party really meant. And sometimes those files get leaked, as they did in the case of Wired writer Fred Vogelstein.
Admit Spamming to Request Google Reinclusion
The way to make it back to Google index is to simply send in the reinclusion request. This is how it is supposed to work. However, Barry on Search engine Roundtable informs about a WebmasterWorld thread which states that Google Reinclusion request forces you to ‘admit’ that you’re a spammer.
Patel’s Calacanis Challenge Update
On Monday I blogged about the Jason Calacanis challenge and how he received a 21% increase in traffic with only 10% of the changes being made so far. Many people have been wondering what the 10% of the changes were and some have even blogged that it could have been a fluke.
Just to give everyone a better understanding of how I calculated the 21% increase, I first took the 6 days before SEO was done and compared it to 6 other days roughly 20 days after SEO was implemented. The data before SEO was done was a bit biased because on one of the days his traffic doubled because he wrote on the Oscars and the following day his traffic returned to normal. On that Monday, if he had normal traffic and did not blog on the Oscars his search traffic due to SEO would have increased by over 40%.