Tune In To Google TV Ads
The official word from Google said they will run a trial of targeted video advertising with a couple of outlets: EchoStar, which operates the DISH Network, and Astound Cable, a small operation in Northern California.
Operational BI – An Oxymoron?
Amit Chembukar and Prasanna Keny of Tata Consulting wrote Trends in Operational BI in BI Review. It’s a nice article and they make some good points about the characteristics of the kinds of systems they discuss:
Digg Bait vs Link Bait
There are two perspectives on creative link building that I’ve been thinking about lately involving creating content and resources that offer value and the sensationalism of content promoted through social news communities. My take is that link bait focuses on creating unique, useful and provocative content that people respond to by linking to it and sharing with others.
Twitter – Uncommon Uses
In a continuation of my series Uncommon Uses (previously Podcasts, wikis and SMS text interfaces) I thought I’d look at Twitter, for such a new simple tool I’m thinking most of the uses are Uncommon Uses. One of the things that made Twitter take off was it’s simplicity and with that simplicity comes the ability for it’s users to mold it into what they want.
Topix Goes Beyond Aggregation
Topix went beyond aggregation today by launching the ability for local news readers to post or comment upon stories. CEO Rich Skrenta describes the business model transformation where they took more risk to turn SEO attention into participation — sharing control to create value.
Google Joins Doubleclick Bidders
As we talked about last week, Doubleclick is for sale and Microsoft was thought to be the leader in the clubhouse to buy the advertising company.
Topix Gets Local with Citizen Journalism
Topix, the local news aggregator that is owned by several big U.S. newspaper chains (Gannett, The Tribune and McClatchy), is doing what amounts to a relaunch of the site and adding “citizen journalism” or social media to the mix, as well as moving to a dot-com domain (it used to be dot-net). Founder and CEO Rich Skrenta — who describes on his personal blog how this came out of an attempt to “de-suckify” the site — has a blog post at Topix about the changes, and says:
Topix Reinvented As Hyperlocal News Portal
The news aggregating site at Topix.net has a new complementary domain at Topix.com, and a renewed focus on the local audience that CEO Rich Skrenta thinks can be a difference maker for the site. Oh, and just call them Topix.
Comedy Central Opens Online Joke School
Just when you thought the Internet was full…Today, Comedy Central opened up an online joke school for the humor impaired.
Marking yet another stop along the way to TV/Internet content integration, while taking advantage of the broadband boom and the online community meme, the all-comedy cable network’s "Crash Course In Comedy" is an interactive online comedy school "for wannabe standup comedians."
Say Yea, Nay To Reddit’s Ads
"Brace yourself, ads are coming" – and you can vote on them. Of course, you may choose to give every single one a thumbs down, but that’s Reddit’s problem. They’re the ones with the new ads, and they’re the ones with the new voting system.