Compete Pays Attention To Metrics
Another enhancement to online website metrics from Compete presents an Attention Rank, rating the consumer attention paid to a given domain.
Sifry: Technorati’s Alive and Well
Just when you weren’t sure about the premier blog search engine Technorati anymore – the company blog bereft of Blogosphere reports, occasionally slow (or futile) search queries, no buzz anywhere – Technorati chief Dave Sifry pops online to say everything’s gravy.
Marketers Still Cold To SMS Ads
While mobile data use has doubled since 2003, mobile marketing has been slower to grow, according to a new study by Forrester Research. The study found that only 13 percent of interactive marketers relied on text messaging to reach consumers in December 2006.
When marketers were asked what would make them spend more on mobile sites and other emerging media, most of the respondents in the Forrester study said "proof of use".
Love Ajax? Hate The Exploits
Bringing certain content-updating behaviors to web pages without reloading them has been a key piece of the ‘Web 2.0’ online application meme; it now appears the criminals could have a way to break them open too.
Second Life: Marketing Fool’s Gold?
Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience.
Skeptics, however, doubt that such a strategy has any long-term sustainability and is just another example of the bandwagon mentality.
While no one would disagree that staying ahead of the technology curve is a good thing, one has to constantly gauge factors such as feasibility and return on investment when deciding to jump headlong into a new venture.
Web Analytics Job Trends
To followup on my predictions here is the latest update on “Web Analytics” jobs.
This snapshot was taken on April 1st.
Starting this month, I chose to include simplyhired.com. They are also a job aggregator site like indeed.com but they also provide job boards called job-a-matic, like the Job Board I have on my blog.
Google Earth Under Microscope
Trying to distance yourself from suggestions that you are too powerful, or becoming more like Microsoft, is hard to do when a U.S. House Subcommittee sends you a letter claiming you’re attempting to “airbrush history.”
Lara Croft Gets View-Throughs, Not Click-Throughs
Broadband video advertising company YuMe Networks just got its Lara Croft in your p2p, or got its p2p into…this sentence can’t finish well. Let me try again. YuMe Networks is allowing marketers to insert dynamic video advertising directly into downloadable content on the BitTorrent Entertainment Network.
That’s what I get for trying to be cute.
The company says the new program is the first of its kind, offering customized and targeted downloaded or streamed content, displayable on any digital content player.
Is Search Going Social?
Finding true relevance in search results is becoming the new focus of users who are looking to the web for their information needs. For years, the algorithm has been the standard method that search engines have employed to determine relevance and deliver comprehensive results. Social search, however, could represent a change in search philosophy.
Even though Google prides itself with impressive algorithms and the latest in anti-spam technology, are search engines like Google truly succeeding at delivering results that are relevant to search terms?
MySpace To Hold Presidential Primary
MySpace is becoming more involved in the political process and today announced plans to hold their own Presidential primary. The social networking giant will hold virtual elections on January 1 and 2, 2008.