YellowBot – Interview w/ Solfo CEO Erron Silverstein
I had the pleasure of speaking with Erron Silverstein, CEO of Solfo, which has developed a new, Web 2.0 version of local directories with the user at the core of the project. It blends local and social aspects to bring local brick and mortar locations, such as restaurants, services, stores and more, to the forefront and inspire users to add to their communities by placing reviews, ratings, pictures and share their positive and negative experiences to bridge the gap between online persona’s and offline reality.
Sensational Titles: So 2006
Well now that people on the social media sites are starting to catch on / have caught on to link baiting, I’ve noticed it’s much harder to make the likes of the digg or reddit front pages. One to two months ago this was a much easier task. I’m not exactly sure if there has been one incident or algorithm change that caused the increased difficulty of making digg’s front page, but I do know that the window on link baiting is quickly closing.
Google and Ethics
I have been consulting on internet marketing for over a decade. In my career I have seen many unethical things, from Fortune 500 companies performing many questionable actions, to observing sales agents selling on a fundamentally wrong foundation.
It is Getting Harder to be Fake
Every day bloggers and members of the media are looking for stories to talk about. If you are afraid to be associated with and talk about your own projects how can you expect others to talk about it? How can you get people to talk about you as much as they talk about competing channels if you are anonymous?
Global Link Authority & Subscription Data
Search engines, especially Google, place a lot of trust on Global domain authority when computing their relevancy scores. If a page is on a trusted site it automatically gets a boost in relevancy scores. Premium content providers know that Google needs them so they take advantage of their market position.
Editorial Status Keeps Yahoo Search Ads Real
Yahoo’s Search Marketing folks compare the review of ad campaigns posted to their service with the process of giving a Presidential candidate an editorial endorsement.
Yahoo, Google Ace Reliability Test
How the mighty have fallen – for a combined total of 2 hours and 52 minutes. That interval is the amount of “downtime” experienced so far this year by the top three search engines, but it’s nothing to be ashamed of, considering we’re over 2,000 hours into 2007.
Google, Microsoft Want Some (White) Space
Google and Microsoft aren’t always rivals. Quite often in government matters they’re pals – Network Neutrality is a good example. Most recently the two tech behemoths have squared off against the Association for Maximum Service Television (MSTV) over unused broadcast spectrum.
Microsoft Sued Over “Vista Capable” Campaign
Late last year, Microsoft followed up the disappointing news of its delay in shipping Windows Vista to consumers by offering upgrade kits to new PC buys with the assurance that their machine would be fully capable of running the operating system once it was released. According to a woman who has filed suit against the company, that marketing message wasn’t entirely accurate.
The State of Technorati
Sifry’s Alerts: The State of Technorati, April 2007: One of my favorite things to read are the "State of the Blogosphere" reports that Dave Sifry puts out. They provide a great overview of the overall popularity of blogging and are an excellent update on how fast this thing called blogging is still growing.