Brian Solis Talks You.tv
There’s something to be said for the phenomenon that is amateur video on the Web. After earning Time’s Person of the Year, the "you" generation continues to drive the new web with each video and picture posted, tagged, and shared, every blog post and podcast, trackback, link, and comment, through every social bookmark, annotation, and search, all of the twitter casts, and micro and mobile text and IM updates we broadcast. Now, get ready for lifecasting.
Multivariate Landing Page Testing
Now that Google Website Optimizer is out of beta, more businesses will begin testing their landing pages to improve conversions.
As I was fairly familiar with the basic product features already, Google’s Tom Leung and I had the chance to talk informally about some of the benefits of putting this product in many hands.
Nielsen Unveils Rich Media Service Metrics
Nielsen//NetRatings has launched a measurement service for digital audio video content. SiteCensus Streaming aims to capture accurate data of online audio and video.
LookSmart and Blinkx Team Up
Online advertising company LookSmart has enlisted video search engine Blinkx to power the video search results on its largest consumer site FindArticles.com.
FCC Nixes Airline Cellular, Approves WiFi
Airline travelers will soon have the opportunity to surf the Internet mid-flight by way of wireless networks, as many aircraft are now beginning to be outfitted with WiFi equipment. Even though the FCC has put it stamp of approval for in-flight WiFi, it still has reservations about the viability of offering cellular service to airline passengers.
YouTube’s Copyright Problems Overblown
Vidmeter has released a study, which examines the issue of copyrighted videos on YouTube. According to the study "Analysis of Copyrighted Videos on YouTube.com", Viacom content had the most views accounting for 2.37 percent of all YouTube views.
Google Plans To Win AdWords Converts
The Website Optimizer tool received a formal launch for Google’s AdWords clients today. Marketers using it should see conversion rates improve for their sites.
Dell’s IdeaStorm: Social Media in Motion
When most companies decide to embrace social media, they usually use it as a vehicle to market new products and services, while at the same time seeking transparency. When Dell launched its IdeaStorm website, it departed from the normal “this is what we’re doing” message that most company blogs transmit.
Utah Law Bans Competitor Keyword Bids
The Utah State Legislature has passed a Trademark Protection Act that creates a new type of mark called an electronic registration mark; it probably will not survive a Constitutional test according to the state’s own general counsel.
A Real Customer Service Lesson
In customer service, it’s the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer needing acknowledgment, these things are everything. There is nothing worse than needing help in a store and getting ignored by the very people who are supposed to be there to help.