Study Examines Video Game “Addiction”

Harris Interactive has released a report documenting its findings from a recent study evaluating the prevalence of video game addiction among youth. There is skepticism, however, surrounding how Harris defined the term “addiction” when conducting the survey.

It looks like Harris Interactive has finally managed to accomplish a feat that has baffled physical and mental health professionals for decades; they have defined addiction.

It’s About Connections, Not Control

Pete Blackshaw from Nielsen Buzz Metrics wrote an interesting column this week talking about the fact that CMO’s still have control.  He railed against the absolution of responsibility on the part of marketers, using the new buzzwords of consumer empowerment to justify the fact that they can throw more spam at the average user now because, after all, the user is in control. 

Scoble Figures Out Google’s Secret

Robert Scoble, in a recent blog post, cracked the Google monetization code on the search results page.  In a conversation with an unnamed Googler he found that Google can afford to dial down the presentation of top sponsored ads because they’re just more efficient at monetizing the traffic.  Of course, this shouldn’t come as news to anyone who read our last eye tracking report.  We went into great depth about Google’s ability do more with less when it comes

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