Closed-Loop Marketers More Likely to Reach Goals

As I've written before, I'm a big proponent of using closed loop feedback to improve marketing and lead generation ROI.  I came across a recent report by Aberdeen Group entitled, "Creating a Customer-Centric Marketing Organization," that reinforces the point with broader empirical data. Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return…

Google AdWords Gets Update Along w/ Outage

When I saw that Google had announced a new look for AdWords, my heart skipped a beat as I envisioned a sexy new interface that would put Yahoo’s recently launched Panama to shame. Alas, if it weren’t for the announcement, you get when logging in to AdWords, you may not have even noticed a change.

Candidates Need To Play Online Politics

What's the best way to learn more about where a presidential candidate stands on an issue? Voters who are likely to participate in the 2008 election say the Internet, according to a study by Burst Media. Because the Internet is viewed as a better place to find information on candidates, televised debates could have less impact in the minds of voters. eMarketer Senior Analyst Ben…

Yahoo Gives $1 Million To Georgetown University

Yahoo is giving $1 million to Georgetown University to study the relationship between international values and Internet communications technologies. The fund will be known as the Yahoo International Values, Communications, Technology, and Global Internet Fellowship Fund.