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On the heels of Congressional hearings and extensive media coverage of a Justice Department report documenting abuse of privacy measures, the Electronic…
Make sure a new visitor can discern the who, what, where and why of your blog within three seconds Write original content Make your posts scan-able Use pictures and other visual content Use a custom theme Have easy and multiple subscribe options Include blog author information Don’t use too many categories
1. Always make sure the top post on your blog has unique content that is attractive to a first time visitor. Bloggers write a lot of different things, including personal rants, news, link lists and lots of content that directs visitors to other resources and sites. While this is great, it can have massive effects on new visitors who stumble onto your blog; after all,…
Physical music sales continued a trend of downward progression and digital revenues are not making up the difference. Within the next two years, total revenues from music sales are projected to dip down to $23 billion, which is half of what the industry brought home a decade earlier.
Everyone wants a great job, but for most people, that job is just a means to an end - money. So - even though Google is famous for its employee perks - the company is starting to sweat, because many of the earliest Googlers will soon gain the right to cash in the last part of their pre-IPO options.
I’ve had two customer service encounters today that have me pondering—again—the link between PR and customer service. If public relations is the management and maintenance of relationships between organizations and their core audiences, customer service should be considered a linchpin. Customers have to be considered a vital audience, and in today’s world, word-of-mouth from customers is worth more than dozens of expensive, traditional PR, advertising,…
