SEW Live – Keyword Advice From the Pros
There’s a lot of minutiae in managing a keyword campaign. It doesn’t seem to be merely an exercise to test your tolerance for tediousness, though – at least it pays off in the end. At SEW Live in Columbus, OH, the panel of keyword campaign experts dropped a ton of tips to act as headlamps as you dig down into the keyword mines.
Note: The information presented here pertains to CPC content (contextual) advertising, not CPC search advertising.
Kids More Tech Savvy Than Parents
Children between the ages of 8 to 14 years old are performing a variety of tasks online such as shopping and helping their parents navigate the Internet, according to a study from Stars for Kidz, "Surfin on Mom’s Turf".
SEW Live – Accessibility Good For Profits, Karma
The Web is the future, and the Web should be everybody’s future, regardless of age or disability. This was, in part, the message of James Golden, who spoke this afternoon at the SEW Live event in Ohio.
SEW Live – Marketing Common Sense
“The Great Equalizer” – it sounds like some sort of powerful relic, or perhaps something related to political correctness. It’s neither of these things, though, and it’s also not the Internet, Google, or search marketing; according to Search Engine Guide’s Jennifer Laycock, it’s your common sense.
SEW Live – Viral Marketing And Link Bait
Jennifer Laycock, Search Engine Guide Editor gave several tips for search marketers at the SEW Live in Columbus, Ohio.
Integrating Search with Other Marketing Channels
Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.
Search Insider Summit – Video Search Optimization
The first of the breakout sessions was a choice between click fraud and this session on video search optimization.
SEW Live – The Pros And Cons Of Social Media
Social media is becoming increasingly important in the modern business world, and that’s why Matt Bailey, founder of SiteLogic, gave a “Social Media Analysis” talk at today’s SEW Live event in Ohio. Luckily for you, Murdok was there to take notes.
Java’s Weapon to Kill Flash, Ajax, SilverLight
Java has long failed to woo Internet users on the client front-end. Flash was ruling it for years; but with the recent announcement of SilverLight from Microsoft, Sun could no longer stay behind. So, they are trying again with a consumer-flavored Java – JavaFX.
Talking Around the Mobile Web
Although many have cell phones and other mobile devices that would permit mobile surfing, few do.
Part of this is explained by the poor appearance of many websites as seen through a mobile device
Given the push to have more mobile-friendly websites, hopefully this will change.
The dotMobi community is providing resources and we now have a dotMobi Mobile Web Developers Guide.