Adtech: Internet Advertising Smoke – Mirrors
With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience. There were several very interesting booths, and some real innovators some of which we interviewed: I will have my educated, more gentle staff detail many of those here in the next few weeks.
But I must say that I am dissapointed that my son edited out all the duhhhhs we got when we asked about social media advertising applications.
Search Share: Microsoft Continues To Fall
The Hitwise count of US search market share found Google rising, Yahoo and Microsoft dropping, and Ask picking up a smidgeon of searches.
Microsoft Grabs Stake In CareerBuilder
As Microsoft preaches its advertising solution virtues to the masses, they have put some more money in the collection plate of the three major newspaper publishers who back online classifieds site CareerBuilder.
Encyclopedia Of Life Is Born
The Encyclopedia of Life, which intends “to document all 1.8 million named species of animals, plants, and other forms of life on Earth,” was launched today. And as fascinating as this story is from any standpoint, it may also lend some perspective on issues raised by sites like Wikipedia.
SEW Live – Marketers: Digg Is Done, YouTube Won
Marketers should think twice before focusing on Digg.com to produce traffic. Search Engine Guide Editor-in-Chief Jennifer Laycock began her presentation at the Search Engine Strategies SEW Live one-day event in Columbus, OH, with that theme in mind.
Last.fm Adds Video
Online radio and social music networking site Last.fm is introducing video recommendations to their site this week.
Variety EIC Attacks Movie Blogs
Longtime Hollywood insider and Variety editor in chief Peter Bart took on the blogosphere and the rights of bloggers with a decidedly negative take; a pair of movie bloggers took him to the editing room and trimmed him down to size.
New York Times Third Best At “Sex”?
If you were, by some chance, to search for “sex” on Google, what sort of sites would you expect to see? Perhaps we shouldn’t give explicit examples, but a lot of users were surprised when internal archive search results from the New York Times ranked just behind Wikipedia and Salon.
Migrate Your AdSense Account…
So, two weeks ago I talked about how Google is starting the process of migrating every AdSense account to a Google Account, something that anyone with an AdWords account is going to find problematic. See, you can’t have an AdWords account and an AdSense account on the same Google account, due to technical restrictions. Luckily, if you don’t use AdWords much, and even if you do, there’s a good solution.
MeasureMap Behind Google Analytics Redesign
I suspected that either MeasureMap was a wasted acquisition, or they were being tasked with fixing the overcomplicated and user-unfriendly interface that Google Analytics bore. As recently as yesterday, I asked “What happened to MeasureMap”? Well, turns out that yesterday’s redesign of Google Analytics, while something most people haven’t seen yet, is a success, was done by those same MeasureMap guys. Why am I not suprised?