Autobytel, Kosmix Work Together On MyRide
For the 2007 model year, Toyota discontinued the Matrix XRS (the most powerful version of that particular model). Closer to 2000, the Ford Escort, a perfectly nice little car, was replaced with the Focus, which was then recalled 12 times. But things in the automotive world generally improve over the years, and so it was fairly exciting when Autobytel selected Kosmix to power its next-generation website, MyRide.com.
Media Companies Viewing Google as the Enemy
Media companies have started sending a message that they view Google as the enemy. Time Warner CEO Richard Parsons described Google and its ilk as Custer in his last stand.
Marketing Personality
Chad White has a great blog today on Email Insider called "Personality Goes a Long Way." Lots of people have written about this before, but Chad has great examples all taken from e-mail marketing, which has always seemed to have less personality than blogs, for example.
Here are Chad’s three big ideas, which I heartily endorse:
Professionalism Run Amok
Most of us hold professionalism in high esteem. We consider ourselves professionals of one sort or another. We try to "act professional." But more and more, I am running into professionalism run amok. When professionalism starts to mean that you are the expert and you don’t make any mistakes, I think it’s misguided.
Why Enterprise 2.0 Will Not Transform Organizations…
While doing some RSS feeds catchup, I actually bumped again into a weblog post that I have been meaning to share a thought or two for a little while now since it has been out there in the open for a few weeks already.
SEW Live – Measuring Social Media
The saying “all publicity is good publicity,” has, I think, been pretty much dismissed by now. But to what degree, and in what instances? Sage Lewis, founder and president of Sage Rock, considered those questions (among others) during his talk on “Measuring the Impact of Social Media” at yesterday’s SEW Live event.
Customer Engagement and the Big Bucks
There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit.
Here’s why: The whole system of Internet Marketing profits is based on effort and engagement.
Witness-
Web advertising (text links, banner ads, Adsense) has a back-of-napkin payout of about 1-10% against your time and resorces.
Geoweb – Yet Another Google Buzzword
Google’s various geography-oriented services, like Maps, Earth, and Local, have a new blog to discuss those services, and they swear they aren’t trying to engage in buzzword proliferation.
NY Board Seeks Google DoubleClick Delay
Concerns about privacy have prompted the New York State Consumer Protection Board to ask the Federal Trade Commission for a delay in approving Google’s proposed purchase of DoubleClick.
Bill Gates Predicts End Of Yellow Pages
Technology will advance so far for local advertising that when voice and data truly combine on mobile phones, the usage of venerable yellow page directories to find businesses will be near zero for anyone under 50.
Bill Gates Predicts End Of Yellow Pages