You’ve got your website built, it’s got all the gizmos and gadgets, and your website is “live” on the server. Now what? How do you get customers to your site? You can register with the search engines and directories. There are several good services out there to choose from. How else can you market your website to make it stand above the crowd? Here’s some tips I’ve picked up along the way.
Building a Passive Income
Every online dream begins with the vision of opening your email box and “like magic” the money comes rolling in. It’s true — building a passive income is your key to earning more money without working harder. While it’s unlikely you’ll earn millions overnight, building a passive income is a smart way to supplement your existing income. Here are some ideas for how you can build an automatic income source for your online business.
Tapping Into the Power of Testimonials
WHY USE TESTIMONIALS
Simply said testimonials SELL! In fact, testimonials have been known to increase sales by 250% or more! The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your web site the more likely potential customers will want to do business with you. Testimonials “speak” to potential customers in a honest, believable way.
Dazzle your Visitors with a Dynamic Home Page
From the moment a visitor arrives, your front page conveys a feeling to your visitor. From the look of your site, the wording, and the colors you use, your home page projects a message to your potential customer about who you are. First impressions are lasting. It’s very important for your site to project an image of professionalism and invite the visitor to want to know more by gaining the reader’s attention, capturing their interest, creating desire, and calling them to action.
Secrets to Savvy Press Kits
WHO NEEDS A PRESS KIT
Press kits aren’t just for big corporations anymore. Whatever your line of business, be it an entrepreneur, a performer (musicians, artists), or an author (books/ebooks) you need a press kit. But what exactly is a press kit you ask? A press kit is like a resume for your company. It’s a collection of company information and articles put together to inspire interest from media, investors, clients, and potential employees. The goal is to create a press kit that grabs the reader’s attention, creates a killer impression, helps them remember you, and makes them hunger to know more.
Top Seven Tips for Writing Internet Articles
Bring new visitors to your book-selling site through the opt-in ezine lists. Online readers love information, but be sure your information is crisp, clean, clear and concise.
How to Rank High in the Search Engines: An Interview with Robin Nobles
One of the best ways to build traffic is to improve your search engine rankings. I learned my tricks from one of the best, Robin Nobles, the Director of Training for the The Academy of Web Specialists http://www.academywebspecialists.com/.
7 “Dip your Toe” Ways to Prove Value and Capture the Sale!
One of the problems you face when marketing your product on the Internet is that the whole transaction is based on trust and proving value. Your web site plays the crucial role of presenting what you are about, why clients need you, how you can help them, and to build trust.
The Entrepreneurial Edge
Some would say that big business has it made; I on the other hand believe that there will always be a special place for the little business guy. Entrepreneurs have an edge over their bigger competitors. So while the Amazon’s of the world are struggling to break even from their multi billion-dollar overheads, the smaller Dot coms are already realizing profits. What advantages do the “little” guys have in the marketplace? Below is how to “think like a startup” and realize greater success.
The Golden Rules of Customer Service
Everything I know about customer service I learned from working at McDonalds as a teenager. Hard to believe, but true! In this day of highly competitive cyber business, the companies that will succeed will be those that offer superior customer service. The value of a lifetime customer is immeasurable. So once you get a customer, how do you keep him? The answer is killer customer service! Here are some of the secrets that have made McDonalds the success it is today!