If you are like most small companies and don’t have a large budget to initiate a complete search engine optimization campaign, what is the best approach to marketing yourself online? Should you invest your entire budget into a cost per click campaign or focus on optimizing your HTML tags to target spider-based search engines like Google? .Or should you use a combination of both approaches?
10 Easy Tips to Improve Your Ezine
Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine many times to make it the best it can be. I am still always looking for ways to improve MOE. Over the years I have learned a few simple ways to improve my ezine. You can easily implement these tips into your ezine.
Increase Sales by Offering
Now that your website is up and running have you give much thought to mail-in orders? Or phone orders?
Everything Geo: The Language of Local Online Commerce
Local online commerce is going to be huge. According to The
Kelsey Group, local advertising revenues are expected to
reach about $50 billion by 2006. Like all big trends, this one
has its own lingo. Here are a few of the buzzwords you may hear
in the coming months. All of them have the “geo” prefix, derived
from the word “geography” or “earth”. There’s very little written
on this subject, so please be aware that these definitions are
my OWN interpretations of various articles and resources.
Misconceptions About Spam Filters
Unfortunately there are a lot of people online that all have many misconceptions regarding Spam Filters. Today I’m going to answer some questions that people have asked me about my “Spam column” for DEMC Small Business Ezine regarding them. With regards to spam filters, one can never have enough knowledge, so I do hope that this article will clear up any misconceptions that you may have.
How to Improve Your Profits…With Customers You Already Have
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.
What to Say When the Media Calls
If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions around the room, and it occurred to me that for most small-business owners, the only thing more frightening than conducting a follow-up phone call with a reporter is having that same reporter actually interview them.
Controlling Search Engine Spiders
Sometimes you have pages on your website that you don’t want the search engines to see – maybe they’re not optimized yet, or maybe they’re not quite relevant to your site’s theme. In other cases, you want to get rid of some annoying search robot that’s cluttering up your logs. Whatever your reason is for wanting to keep the spiders under control, the best way to do so, by far, is to use a “robots.txt” file on your website. Robots.txt is a simple text file that you upload to the root directory of your website. Spiders read this file first, and process it, before they crawl your site. The simplest robots.txt file possible is this:
Can your Powerpoint Presentation rival TV Advertising?
Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion while others simply bore you to death? TV commercials use these techniques to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.
Your Business Plan: a Guide to Success
As a professional business writer, I am often privy to valuable information regarding my client’s business performance. Noticing a common thread running through their strategies, I recently asked some pointed questions of three successful business owners. Each suggested that a strong business plan was their first and most important tool as they prepared for their venture. With that in mind, I probed further for specifics and received the following responses.