Category: Archive

3 Publicity Tips To Enhance Your Business

PR! Publicity! We all crave the notoriety that comes with rising to the height of our profession.

“Work hard, have patience, and prosper,” says the traditional American work ethic…

…yet fast-paced MTV, fast food, and instant millionaires have changed our society. We want celebrity status fast, and we want it now!

Enhance your Image through PR, publicity, and these 3 PR Tips!

Are Meta Tags Dead?

Meta Tags have been attributed everything from magical ranking powers to a total waste of time, but the reality is somewhere in between. Properly used meta tags can target better positions for your site in the search engines, and help you create more focused web site pages that obtain traffic from tighter, specialized niches.

How to Understand Your Website’s statistics

In the early days of the Internet it was common to visit a web site and see a counter informing you that “you are the 118,456th visitor to this site”, and various webmasters would proudly talk of how many “hits” their sites were getting. Now, things have changed and you will mostly find counters on amateur sites, and wiser webmasters now know that the term “hits” doesn’t really mean much.

The term hit refers to a request for a file on your web site. When someone visits your web page, they request your URL, but in order to see the page, they also have to get all the graphic files that are located on your page. So, one visitor to your page may be requesting 25 different files, and thus you have 25 hits.

Are You Marketing A Product That’s Unrealistic For You?

Fact: There are far more people wishing to make substantial incomes from home over the Internet than there are actually doing it.

That’s an obvious statement to be sure, but why is that true?

One factor often overlooked in my opinion is that many people make poor selections when choosing what they should sell.

People, more often than not, decide what business to enter based on emotion, excitement, or other’s success. Rarely, do people take the time to critically analyze what they will be getting into and whether or not it will be suitable for them.

Flipping the Switch … How To Turn Off

So, you work from home. Good for you! No boss looking over your shoulder, no wasting time commuting to and from the office, no-one setting your hours for you or telling you what to do. No one to care if you’re wearing your rattiest clothes or don’t take a shower before 10:00 am. And how about no life and no time for yourself while we’re on the subject of what you don’t have any more? Sound familiar? If so, read on.

Escaping the regimented structure imposed upon you by the corporate world may have been one of the driving forces that prompted you to seek a way to work from home in the first place. One of the often-overlooked advantages of such a structure, though, is that it *is* a structure. It has limits, it places you at a certain place at a certain time, and it dictates what you will spend your time on.

Flashing your Email: The Good, Bad and Ugly of using Flash & Rich Media in your Email!

Lately there has been a great deal of interest in adding Flash to your everyday run-of-the-mill email so you can send it to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, or an executive in management has read about it.

Well, why not?

The fact of the matter is that email HTML browsers are just not equal to their web browser equivalents. This is further made complex by the wide variety of settings, preferences, security updates, versions, and third-party applications which make the user experience hard to predict.

Success Stories: Dave Adamczyk, FlamingBaseball.com

Dave Adamczyk and his son Tyler are both avid athletes. Dave went to college on a football scholarship and has been a fan every since. Tyler is a professional baseball player, pitching for the St. Louis Cardinal’s AAA team the Johnson City Cardinals.

So a site named “FlamingBaseball.com” just made sense.

Starting out as a hobby, the site made over $145,000 in sales its first year. Dave expects that to double that number this year.

Five Common Misconceptions to Achieving Success with your Online Business

How successful is your online business? Are you achieving the monetary rewards that you’d hoped to achieve when you set up your Web site?

If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business.

Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from the truth. Competition is fierce on the Internet, and you must learn how to compete in order to have a successful online business. Putting up a Web site is the first step, but doing nothing more will ensure your site’s failure.

Public Domain Profits

Copyright law goes back to the founding fathers who, in order “to promote the progress of science and useful arts” in Article I, Section 8 of the Constitution, secured for authors, artists and inventors the exclusive right to their work for 28 years. In 1909, the Copyright Act allowed that after 28 years, protection could be renewed for another 28 years. In 1978, the law was revised to provide protection until 50 years after the creator’s death. The 1978 law also extended previous unexpired copyrights for another 47 years.

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