WebProWorld
Ever since there have been search engines, there have been techniques that unscrupulous webmasters and shady search engine optimization firms have used to artificially boost their rankings.
As search engines caught on to these techniques, they devised ways to detect them without having someone physically look at each site (a practical impossibility, considering that several individual engines now index well over a billion pages).
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.
After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email.
Dear Dan,
How often should you submit your web site to the search engines? I received an email from one SEO company that claims you should do this daily, within the limits of the number of URL you are allowed to submit every day. Others claim that this is abusive, pages should only be submitted when it is new or modified.
The Froogle Concept:
Froogle takes the power of the Google search and applies it to almost all the products available on the internet.
For consumers, Froogle shortens the distance between the keyboard and the product they’re searching for. Visit Froogle and type “dog collar.” Froogle presents a list of dog collar photographs, brief descriptions, prices, and links to each site that sells dog collars.
Now, who’s that at number one for dog collars? Let the Froogle optimization begin.
You’ll need to have a clear section of the page designated for navigation–one that a visitor will immediately recognize as the navigation area when he arrives at the site. Navigation should not necessarily be the prime focus, but it must be highly visible.
On many sites, the main navigation is overly subdued. It sort of “lurks” on the page, but it’s not the kind of thing that really gets to a visitor’s consciousness. It gets drowned out because there is too much color or excitement in the rest of the page.
Do you remember all the anxiety about Y2K in 1999? It created a “hot market”. A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, profitable businesses.
Profits sagging? Finding that sales are harder and harder to come by? Maybe it’s time to take a hard look at how you’re marketing your products and design a complete system that helps you maximize your traffic.
Here are a few suggestions for increasing your conversion and creating a complete order-pumping website:
In the next couple of weeks, you will be finishing out the year according to both the calendar and the IRS. Now is the time to quickly plan and take advantage of tax laws to save money on your 2002 return.
If you are self-employed or if you are expecting a large bonus at the end of the year, you can make the money you receive at the end of the year count towards next year’s income instead. Simply ask your client/customer to pay you in January or ask your employer to wait and give you the check at the beginning of the year. This will push the income into next year, thereby lowering your total income for 2002.
A little used technique that I seldom see affiliates using is selling affiliate products at the `back-end’.
