Anyone that has read my column knows well that I am a collector of success stories. I believe they are extremely important to us. Not to look in awe at others, but instead to gain strength from them and in turn apply their lessons to the challenges we face as we set out towards our own dreams.
7 Tips for Effective E-Mail
E-mail is quickly becoming the dominant form of communication in the workplace. However, because it allows speedy composition, less thought is given to the message than when pen and paper, or even a typewriter, was used in the office.
Complementing Your Retail Business With E-mail
High-end shoemaker Allen-Edmonds has built die-hard customer loyalty — by making great shoes and treating its customers like family. Enjoy this case study on how they extend customer relationships from retail to e-mail.
Internet Marketing Newbie Learns A Lesson
As far as internet marketing, I started out like most ‘newbies’ looking to make money on the internet. I work a full time job away from home during the day, then come home to a part-time business on the net. I have the same dreams and desires as so many of you. I want to quit that day job and be able to make a living working at home!
Increase the Response You Get From Your Lead Generating Ads
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.
Develop a Theme That Inspires You
As the New Year begins, it’s inevitable that your thoughts turn to the changes you want to make or the things you want to achieve this year. You may have thought about New Years’ Resolutions, even though you know they generally don’t work. A New Year is like a clean sheet of paper, ready to start afresh. So if setting New Year Resolutions doesn’t work, what does it take for you to focus on what’s important to you? The first step is to have a clear idea of this year’s aims. An effective way is to set intentions for yourself to bring about what’s most important to you. Then condense these aims into a “theme” for the year.
Writing Well for the Web
The style of writing drastically changes when you write for the average Internet surfer. People rarely read web pages word-by-word. They scan through the content as fast as they can. Besides, your readers may originate from different countries, with different habits and awareness levels. You have to take into account all these factors while writing for the web.
The Truth About Online Advertising
Though I don’t profess to be an advertising guru’, yet there are certain things I have learned the hard way while advertising my own website and Newsletter.
How To Effectively Cold Call Leads
As network marketers we do a major part of our business by calling leads. For a person just starting out this can be rather intimidating and too often a person doesn’t know how to “open” up a call, gets a lot of rejection, and then decides this isn’t for me.
Web Accessibility: More on Making your Pages Friendly to People with Disabilities
(Continued from Part 1)
What if you have an image that conveys information, such as a pie chart, graph, or schedule? A simple alt tag description isn’t sufficient to convey that information adequately. Roberts explains a work-around for this problem: