I’m a frequent reviewer with a site that is in trouble. The site, www.NaturesFlavors.com, is an online superstore of natural products. We sell about 2500-3000 products, from aromatherapy products to syrups and juices to sugar-free products to flavors and fragrances.
Tip: Boost your Search Engine Placement the Easy Way
Yes, I created metatags with the help of my Web master. But I didn’t spend time or money submitting to search engines because I wasn’t techie enough.
Google’s AdWords Guidelines In Action
When you choose your ad text for Google, use a hefty dose of caution. As Thai Winds learned, it’s tough to bend Google’s ad rules, even if you’re right.
When Thai Winds decided to use Google’s AdWords program, they wrote their ad in the way that made the most sense from the perspective of their business. They didn’t anticipate what happened next, however – their ad was disapproved, all of their ads with Google were deleted because of the phrases they chose.
Five Questions to Help You Decide if the Content is Worth the Effort
“Repurposing” is a great term, isn’t it? When it comes to web writing, repurposing sounds much better than rewriting, redoing, reorganizing, or transforming-print-into-readable-web-text. But unlike most buzzwords, repurposing contains the essence of what good web writers do when they adapt a print document to the web: they change the document substantially so it fulfills a purpose on the web. They alter the print original so it communicates to web readers who read in different ways and for different purposes than print readers do.
Career To Do’s
The start of a new year is a common time when people talk about making changes, particularly when it comes to their jobs. Whether you are seriously ready to make a move or you are still thinking about it, these 5 “Career To Do’s” will help get your year started off right.
Online Advertising
If you want to have a newsletter with many subscribers you will have to invest some sum in getting subscribers. In this article I will cover advertising on Pay Per Click Search Engines and AdWords at Google. Soon, I will cover more top email advertising campaigns.
Let Other Sites Improve Your Search Engine Ranking
Getting listed on the first three pages of search engine listings is a goal for many business web sites. It’s also difficult to achieve, which explains why an entire industry has recently sprung up devoted to improving web site rankings.
If you elect to work on it yourself, there are three main ways to improve your web site’s ranking:
#1 Pay Search Engines Directly Sending $299 to Yahoo for a yearly listing or pay per click at Overture are two common choices. You can read more about these options here: http://www.zmoon.com/search.html.
Case In Point: Get A Full-Page Magazine Ad Free
As you know, I am continually on the look out for innovative marketing ideas that bring a high return on investment. This one is truly creative! Thanks to Roosevelt Best of UK-based Naturally First and Astrology First for sharing his ingenuity – and his results – with us.
KARON: Hello Roosevelt. Thank you for taking the time to give us some details about this unusual (and highly effective) marketing idea.
How to Feed Content-Hungry Site Visitors
Writing good web content is a lot like planning a big dinner party. You’re looking forward to having lots of guests, but you’re not sure about when they’ll arrive or how hungry they’ll be. You know Deborah will only nibble on the salad, Laura will snack on the chicken, and Dan will cheerfully devour everything you serve. As an experienced party planner, you’ll accommodate your guests’ diverse appetites. A good web writer does the same thing – accommodates the appetites of all content-hungry visitors by providing different amounts of content for different users.
Home Page Essentials: Five Questions Every Home Page Should Answer
We’ve noticed a disturbing trend in home page design — information overload. Web designers and developers seem to have resolved the “to click or to scroll?” controversy by loading everything onto the home page. “More and more and more is better,” they seem to be saying.