Perhaps you’ve seen this quote:
A Visit with FindWhat CEO (Part 2)
Question: In your opinion, what are the top three mistakes made by new users? Craig: The top three are: 1) They do not focus on the keywords that are actually delivering the ROI. 2) They do not focus on an accurate description. 3) They let their account run out of money over the weekend when […]
Should you Add Affiliate Sales to Your Marketing Mix?
Online sales from the corporate web site not all you had hoped for? Is the site barely holding its own even though you’ve paid top dollar for a good design, your best copy writers generated the text, and a search engine guru managed to get you decent rankings in the search engine war?
You Are What You Think You Are
You are what you think you are. And, what you think you are is what you will project to the world. Have you ever noticed that some folks get the “Hey, you” treatment while others get the “Yes, Ma’am” respect. Why is this? Some folks simply project confidence, poise and assurance while others do not. It is often the case that those who present themselves well are also the most successful.
The Garden of Your Mind
If you think of your mind as a garden, what have you planted? You know what’s planted there by what’s growing!
Home Plus Business Equals Chaos!
You made the commitment to start a home business. You researched your market and decided on the product or service that was right for you to promote. You established your home office (no small feat). Now the time is here to make things happen. However, nothing IS happening. Because….
Sales and Marketing: Sell Me The Money
We used to love sitting in meetings, sipping cappuccinos, and talking about “the brand” too. In 2003 it’s time to jump into the trenches with the “great unwashed”: your sales people and your company’s prospects. No whining. While you’re at it, you’d better brush up on the ol’ finance and math chops too.
Customers DO Exist Outside of Cyberspace!
This one statement might not mean much — if anything — to you until you actually try promoting your business in the ‘real world’. I know it didn’t mean anything to me; for years I heard ‘experts’ repeatedly say that the one thing online marketers neglected was the offline market.
Branding for Profits
General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or, in case with one man business, brand of personality.
Anyone Can Sell Online
This deceptively simple formula belongs to everyone and anyone, but I have to credit David Taylor who wrote about it first in his impressive and inspiring book called: The Naked Leader http://www.amazon.co.uk/exec/obidos/ASIN/1841124230/shoptouruk .
And here is the formula for guaranteed success:
1) Know where you want to go
2) Know where you are now